DataCentral, Inc. - Data (Lists) Services

Data (Lists) Services


Your customer or prospecting list is a valuable tool. To keep the list valuable, it is important to keep it clean, and up to date. We offer a number of data services allowing you to get the most out of your list to ensure you have the most accurate and up to date information to reach them effectively.



Data Hygiene


Data Services - Data Hygiene

Data hygiene is list cleanup and while very important it is also often overlooked and at times overused. At DataCentral we work together with our clients to determine what level of cleanup is needed, we offer all services and apply them according to our client’s needs. The benefits of a clean list:


  • Verify and correct addresses BEFORE mailing and wasting postage.
  • Know where your customers actually are.
  • Update your customer list with their new address.
  • Remove or flag duplicated addresses.
  • Qualify for mailing discounts.
  • Minimize delivery delays.

With DataCentral’s data hygiene and cleaning methods, you will have validation of your customers location, corrections to spelling and other grammatical errors, be able to identify any that may have moved as well as the new address, and also remove those are deceased. We use only certified software supporting the latest CAAS (Coding Accuracy Support System), NCOA (National Change of Address), LACS (Locatable Address Conversion System), and DSF (Delivery Sequence File).


For more information, please contact us today.

Data Appending


If you are performing any modeling or segmentation to your customer list then the more information you have the better. DataCentral's data appending services can append over 100 elements to your customer list. From age and income to hobbies and interests, we have an abundance of data sources in house to get the job done for you.


Data appending provides greater customer insight allowing you to:

  • Distinguish the attributes of your best and most profitable customers.
  • Identify prospects most like your best customers.
  • Segment customers and prospects on similarities to provide custom offers and a more personalized touch.

For more information, please contact us today.

Data Services - Data Appending

Data Enhancement


Data Services - Data Enhancement

Our Data Enhancement services are used to isolate segments of data you plan to mail. Whether it is your customer list or a prospect list rented from another source, we can apply filters to assure you are reaching only the segment you desire.


Combined with our appending and analytics services allows for further segmentation by using lifestyle and demographic information to identify subgroups with similar motivations. Identifying geographic differences, personality differences, demographic differences, psychographic differences and gender differences.

For more information, please contact us today.


Data Analytics


Data Analytics help you reach your goals.


  • Identify your customers
  • Acquire new customers
  • Grow customer relationships
  • Improve customer retention
  • Increase customer loyalty
  • Maximize your marketing ROI

Based on your goal, the process could be from as simple as identifying your customers by demographics and lifestyles and providing you with a summary report of the findings. As your needs grow, the process can be expanded to find patterns that distinguish behavior and shopping habits. The end result is always to deliver knowledge in a format that becomes a decision-making tool for the customer.

Quality decision-making is driven by an ability to make sense out of the information. Often this includes associating data in accordance with where it is located, and presenting it on a color-coded map. Mapping can spot patterns or trends that might otherwise be hidden.

We can perform site and market studies with the ability to import proprietary data, perform ad hoc queries for site comparisons and geographic relationships to prepare meaningful reports.

We can go further by using lifestyle and demographic information to segment the market into subgroups with similar motivations. Identifying geographic differences, personality differences, demographic differences, psychographic differences and gender differences.

For more information, please contact us today.

Data Services - Data Analytics

Database (Customer) Analysis


Data Services - Consumer Analysis

How well do you really know your existing customers?

A customer analysis (sometimes called a customer profile) is used to identify who your customers are so that we can then identify prospects or other people that are ‘like’ your customers.

In order to target prospects effectively and get the most bang for your buck it is imperative to know the basic demographics of those buying your products and services. What is their age, sex, race, occupation, household income, renter vs. owner, single vs. married, with children or without, what are their spending habits, how many are in their household, where they are located, etc.?

These are all demographics and we match your existing customer file against our database of over 200 million individuals and more than 120 million households in order to get to know your customers and identify market-segmenting criteria based on these demographic results. With over 100 variables to match against you will certainly know them after our customer analysis is complete.


For more information, please contact us today.


Response Analysis


A response analysis (or responder profile) is very similar to the Customer Analysis but here we match the responders or those that utilized your product or service as a direct response to your mailing campaign.

We are looking to fine tune or in the case of a saturation list to identify the demographic segments of the responders to create a marketing profile which will allow you to really narrow in on target prospects for your next campaign. Similarly we can do the same thing for the non-responders since both provide crucial information.


For more information, please contact us today.

Data Services - Response Analysis