New Mover Facts

The annual national move rate is almost 20% per year.

More than 50% of all movers are between the age of 20 and 39.

Almost 64% of movers stay in the same county. Only 17% move out of the state.

Renters move 4 times more than homeowners - On average every 1.75 years, compared to homeowners who move every 9.5 years.

Moving is often the result of a lifestyle change such as marriage, childbirth, job change, divorce, or retirement.

New homeowners outspend their discretionary income by 20 times that of the average consumer.

89% of movers will change grocers & 74% will change drug stores.

68% will buy furniture - 59% will make that purchase within 4 weeks of the move.

79% of new homebuyers will purchase insurance. 62% will change companies. 82% of the home insurance, 67% of the life insurance and 73% of the automobile insurance is purchased before the move.

30% of new homebuyers will purchase home electronics. Of those, 24% will buy before the move and 22% within 1 week of moving.

72% of new homeowners will spend $12,000 to $30,000 on products and services within the first 12 months of owning their home.

New homeowners spend more on products and services in six months than an established resident will spend in two years.

DataCentral, Inc. - New Mover Mailing List

New Mover Mailing Lists


DataCentral’s New Mover List offers an unbelievable opportunity for any business. We offer the most comprehensive New Mover List available as well as an easy to implement subscription program allowing you to reach out to these prospects quickly and easily before your competition.


Review some of the facts highlighted on the left of this page and you will see the incredible value of targeting new movers. On average we see a solid 12% response rate when targeting new movers. Reaching them is easy and we have a few alternatives to help you.


You can get a new mover list for your mailing campaign by geographic areas such as zip codes, carrier routes, cities, counties, radius from a location, etc. Additionally, we have the psychographic selections available so you can narrow your new mover list even further by age, income, gender, home value and more.


Our subscription program is called New Neighbor Advantage and it allows you target new movers moving into your area each and every month allowing you to reach out to them as soon as possible. It’s all automatic and requires a minimal time investment from you.


For more information about a new mover mailing list, the new neighbor advantage program, or to request a free count, please contact us today.