The easiest part of designing a mail piece is determining what you want to mail, a letter, a postcard, folded self-mailer, maybe even a large flat or an actual package. All are fine but each has its own requirements dictated by the Postal Service. Each has its own height, width, weight, minimum thickness, maximum thickness, aspect ratios, color requirements, and so on. All of these requirements must be met in order to have your mail piece delivered as efficiently as possible. If they are not met you will pay for it in the form of increased postage, additional fees, or in the worst case having the items simply returned to you.
Once these items are out of the way you can start thinking about graphics, color, text, layout, and offers. And when it comes to direct mail one thing is paramount, the more your mail piece stands out, the better your results will be. DataCentral has been designing and mailing all forms of direct mail for over thirty years. We have an experienced full time staff designing mail pieces to not only conform to the Postal Service Standards, but to make the impression our clients expect.
For more information about a mail piece design, or have us take a look at your creative, please contact us today.