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Printing Services |
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More than 90% of our Printing Services are specifically for marketing—and marketing is measurable. Therefore, almost everything we print is measured by the results it gains. |
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Variable Data Printing |
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We have used variable data printing since it became available and we are quick to offer it to our clients when it makes sense for them. Variable data printing is very easy to work with, so we have not tried to turn it into a profit center as so many printers are doing. After all, we make more money when our clients make more money. |
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Artwork |
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We employee graphic artists. (Not those who create original art like you would find at a high-end ad agency.) Very rarely are their services billed. This is because our clients expect us to be capable of altering their prepared artwork or creating a mail piece from photography and ideas they provide. We like to be a part of the measurement of our clients' success—so we prepare our company to help by having the right staff available. |
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Equipment |
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DataCentral uses the highest rated digital production printers to produce the best quality product. Digital equipment reduces the value of volume printing and increases the value of change on a dime. If you need to make a change, it occurs in the artwork and that’s it! |
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Substrates |
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The papers chosen for printing are higher grades than those normally used by most printers. The postcards will usually make it through the average six machines at the post offices and be delivered to the mailbox in as pristine condition as they were right off the printer. |
