Data Services When you choose DataCentral as a business partner, you gain a team of experts who will help you make the right offer, to the right market, at the right time and get the right results.
Your customer list is a valuable tool. To keep the list valuable, it is important to keep it clean. Using DataCentral’s cleaning methods, you will have validation of your, be able to identify movers, and remove those are deceased. If you are performing internal segmentation or modeling, having information about your customers will be crucial. DataCentral can append over 100 elements to your customer file. From age and income to hobbies and interests, we have an abundance of data sources in house to get the job done for you. Our Data Enhancement services are used to isolate segments of data you plan to mail. Whether it is your customer data or a list rented from another source, we can apply filters to assure you are reaching only the segment you desire. DataCentral utilizes many techniques for analytics to meet the needs of our client. Often a client wants to know who their customers are and a simple match report will give them that information. Likewise, a Responder Profile can be a simple match report. We also use sophisticated measures of descriptive modeling to help clients segment their customers into identifiable groups. When our clients provide information that identifies trends or behavior, we provide predictive models.