One cost effective way for a local or small business to reach a specific geographical area by direct mail is by using a saturation list. It’s inexpensive in both preparation and postage, and can reach 99-100% of their potential and current consumers.

Compared to a consumer mailing the price of a saturation mailing (list cost + postage cost) is minimal and its effectiveness can be substantial. The savings also enable you to send out more pieces.  You could easily send out 10,000 pieces in a saturation mailing for the same price of 1,000 pieces with names on a resident’s list.

Outside of the cost, saturation mailings offer an environment without competition, plus a much greater opportunity for branding as your ad won’t be buried deep inside a newspaper or stuffed in an envelope among 40 other competing offers.

DataCentral has the national saturation list installed and will be happy to assist you should you decide to rent the list for your own mailing purpose or we can mail it for you.  In either case the first step is to identify the area that you would like to target. This can be accomplished by choosing a SCF, a city, a zip code, a radius from a specific address or by providing us with an address within a particular community that you would like to target.

For more information or to request a count for your next direct mail campaign or email marketing initiatives, please email us at info@datacentralinc.com or call us today at 1.800.411.5771.