Specialized
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Contact our Direct Advantage Team for more information!

Direct Advantage is a highly targeted, cost effective, one on one, direct mail program. It takes advantage of high profile Image Cards to project a powerful visual impression about your store or office. The program utilizes DataCentral's database to ensure only those customers who are most like your current customers will receive your message. The net result delivers maximum response. And, most important to your bottom line, Direct Advantage is measurable.

When you use Direct Advantage you gain DataCentral as your marketing partner. The program offers a wide range of marketing services. All of which are dedicated to giving you the most comprehensive and flexible direct mail program to increase your sales and maximize your marketing investment.
SERVICES INCLUDE:
The DataCentral Database contains almost 240 million individuals with a multitude of attributes. All demographic and lifestyle elements are present, which allows the precise targeting of any consumer group.
As an option to using our DataCentral Database, we can profile your existing customers. We can match it to our database and run a profile to determine the characteristics of your current and past customers. We identify their age, income, home value, family size, where they live and other valuable demographic and lifestyle characteristics.
No one knows your individual market better than you. We create radius maps in four-color that allow you to indicate those areas around your store that are most important. Target areas may be certain neighborhoods or traffic routes. Once you have indicated the areas of interest we will provide the counts of a specific target audience that reside in the indicated areas.
Once the Profile is complete, Direct Advantage will provide you with counts showing the number of prospects who match your profile within your trading zone by zip code and carrier route. Based on the number of prospects you wish to reach over a set period of time, we will create a customized mailing list to achieve your marketing goal.
At the end of the mailing campagn, we will provide a back end analysis based on the redeemed postcards that you return to us. By retrieving the responding mailers we capture the name and address of the consumer. This allows us to do an advanced profile of the responders. Once again we are looking for the common characteristics of those consumers who respond. We can then take the responders profile and overlay this against the original profile to see if there are any changes to the target composition. This ongoing comparison will insure the targeting profile is accurately reaching your best potential prospects based on the latest market intelligence.
As the responses to your mailers are collected and returned to us, they are entered into your private database.
As noted above, Direct Advantage will create a private database for your company. This could be a single database or multiple databases covering multiple locations. All responder information will be entered into the appropriate database. This data can be transferred to you at any time via e-mail or CD. You also have the option of including your current data file into your mailing database.
Direct Advantage maintains an in-house creative department who can assist you in the design and layout of your postcard or other mailing piece.
Direct Advantage provides full service mailing processes on our premises. Our service includes addressing and mailing through the Kennesaw, GA Post Office. Postal documentation is provided with each mailing event.
Printing of the Direct Advantage mailers is included in our program. We can also provide a full range of printing services, including brochures and other promotion pieces at ver competitive rates using the latest in digital printing technology.