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DataCentral's Online Target Plan is uniquely designed for organizations with multiple locations who want to give their locations the power to select what and where to mail.
The organization identifies a time period for a mailing campaign and assigns a number of in-home dates that the overall campaign will be allocated or can be targeted by the locations. Time periods can be monthly or quarterly. In-home dates can be certain days of the week, for monthly mailings or semi-monthly paydays, for quarterly mailings.
All of the organizations we work with have multiple versions of mail pieces. Some have as few as two, while others have mail pieces that are specific to each market. Most restaurants have versions that are specific to seasons, holidays and events. There is no limit to the number of mail pieces an organization can make available to their locations per mailing period with Online Target Plan.
Each location is defined by a market area. With Online Target Plan, the market area is carried out to the postal carrier route level. We present it to the location in three levels: total by location, total by zip code and total by carrier route. The location can choose their mailings at any of these levels.
When the location chooses their mailings at the geographic levels, they are checking off the market they want to reach as well. Within these geographic levels, we present the market in different segments: customers, residents, new movers and profiled prospects. Other segments can be defined by the organization.
From the in-home dates set by the organization for the current campaign, each location can choose when they want their mail to hit. This can be done by percentage, by category or by line item selection.

DataCentral uses Pitney Bowes MapInfo and Anysite to assist our clients with marketing decisions. We also work with Microsoft's web based MapPoint and Virtual Earth. Within Online Target Plan, the geographic selections are linked to Virtual Earth so that the location owner or manager can see exactly where a zip code or carrier route is located.

For direct marketing, appending and analysis we maintain over 200 million consumer records, with over 250 variables, that are constantly updated with the latest information. For mailing, we also have the postal service CDS (saturation) file of 126 million residences and 10.5 million businesses.
The profiled prospects appearing on the mailing selection grid are not stagnant numbers. Nor are these prospects for the organization. These are people who look like the location's current customers. They are indexed against the market of the location and, when possible, at the carrier route level. The data examined is household demographics and lifestyles. The formulas to select the prospects are written at intervals set-up with the organization-but not less than twice a year.
As the data is loaded, at the beginning of each mailing campaign, the results of the past campaigns are measured and the New Customer Reports are available to the organization and the location. This report shows, by category and area mailed, the customers gained and the cost of those customers.
There are many tools and reports built into the system putting a tremendous amount of information into the hands of the locations to assist in making selections of where to mail as well as who to mail. These include maps, reports, sorting and exporting options, distance and direction from the location, various calculations to identify more prospective markets, and more.
DataCentral's Online Target Plan is fully supported by us. We provide training to users and organization administrators.